The Yerli is an app built by college students to highlight and promote local businesses.
I joined the Yerli as UX Design Lead, where I conducted multiple design sprints to completely redesign the
In early 2020, the world was hit hard by an infectious disease known as COVID-19.
People all aroung the world were forced into quarantine and the world was changed forever.
As a result, the retail industry took an extraordinary hit.
Sales were down due to consumer concerns of contracting the virus, and consumers were forces to navigate unknown territories.
of shoppers were at some point fearful to shop at grocery stores in 2020.
of Americans have yet to return to their pre-COVID levels of comfort about everyday out-of-the-house activities
stores closed in the U.S. in 2020 due to global pandemic.
The existing website was frustrating customers and obstructing their ability to purchase.
Having fielded many complaints and spend enough money trying to mitigate its issues, the owner felt it was time to upgrade the website.
Thus, the owner met with two budding UX Designers to redesign his website.
The Yerli as an app connects
To bring these two segments together, the app focused on two distinct features
Great idea, but there were a few roadblocks
The Yerli was completely built by college students, so naturally resources and experience are limited. This lead to a poorly designed app based on many assumptions, and thus the need for a designer to help clean up the UI and UX of the app.
That's where I came in!
I conducted a quick survey to establish the sentiments of existing Yerli users, and to identify potential areas of improvement for the app. Responses ranged from feature Requests to general feedback
To gather some design inspiration and understand existing patterns in both the social media and the food space, I looked at various social media, food review, and community based apps. Below is a high-level look at some of the resources collected (primarily from uxarchive)
In addition to hearing from users and looking at other apps, I took an in depth look at the existing design of the Yerli's mobile and web app, which served as starting points for the redesign.
of customers are corporate entities
of customers only buy 1 item
of customers will call and ask for help, either in finding a product or while checking out
spent per purpose (on average)
I redesigned the mobile app screen by screen in Figma, in addition to creating new views for onboarding, and a whole new feature for projects. Below are some of the key screens
To match with the new mobile app UI, I refreshed the Yerli's web app as well with new design system and more usable interface. See this in action at theyerli.com/explore
In addition to the mobile and web app redesigns, I also redesigned and rebuilt the Yerli's marketing website. Check out some key screens below or the full site at theyerli.com