Soldier Car Transport is a veteran-owned auto shipping company. Kish was referred to them to help redesign their website.
Freelance web designer. Activities:
According to the client, the existing website was a bit outdated and did not meet industry standards or enable growth
Their bottom line expectation was a website that qualifies for google ads.
They wanted someone to design and implement the website without much overhead.
Kish was happy to take on a project to assist veterans, and immediately saw ways to improve the website
How might we redesign our website to better attract and convert visitors?
Kish first looked at websites of competitors in the space to identify existing trends, and see ways the existing website can be improved. In addition, Kish studied the existing website and its online presence to determine its competitive advantages.
✓ Easy to use, automatic quote system
✓ A lot of good content and great SEO ranking
✓ Effective follow ups
✗ Website is extremely busy
✗ Reviews are questionable
✗ No personalized service
✓ Clean website
✓ Great reviews
✗ Quote system is unreliable
✗ Annoying follow up emails
✗ No clear path for visitors
✓ Really strong SEO system
✓ Strong marketing and brand identity
✗ Website is a bit unclear
✗ No personalized services
Takeaways from Market Research
Kish spoke to the founder and operating manager of the company to learn more and establish the key selling points of the business. These key selling points were
Veteran Owned Business
The design process began with wireframes in XD. Kish incorporated the insights from his competitive analysis and interviews in this new design. Once developed, the wireframes were shared with the business owner for feedback.
Through numerous rounds of design, feedback, and revision, a solid design was established within XD.
Kish then recreated (and improved on) the design from XD in Webflow. Again, this site went through many revisions and updates before going live.
The first improvement Kish made to the site was building a captivating and clear hero section. The reason this was important because the first impression visitors have when landing on a website is crucial. Key aspects included:
Reviews and being veteran owned – two key competitive advantages that Soldier Car Transport has. To highlight these Kish added a couple badges, as well as embedded live reviews from various review platforms. Additionally, he added an entire page dedicated to reviews. Testimonials and reviews are auto populated, and specific ones can be highlighted by the client.
Kish put these social proofs right on the homepage to provide users a sense of security and trust in the business.
The Get a Quote function is integral to the success of the website. Kish simplified the get a quote form so users could understand each field and not feel overwhelmed by the length of the form.
The final website was published in early January at cartransportsoldier.com.
Hit the link below to see it in action!
As website manager, I was responsible for making sure the website is fully functional, as well as implementing anything else the client wants to see. See some of the features/updates Kish added below
Enabled the site for Google advertisements
Happy customers and a happy client
The client comes first
Website quality makes an enormous difference
Design never ends