Brisk is a mobile shopping app intended to revive the in store shopping experience, by making it
Brisk is the result of SMU's UX Bootcamp capstone project.
As one of 3 UX Designers, I contributed to all parts of the process, from end to end user research, to interface design, to usability testing.
In early 2020, the world was hit hard by an infectious disease known as COVID-19.
People all aroung the world were forced into quarantine and the world was changed forever.
As a result, the retail industry took an extraordinary hit.
Sales were down due to consumer concerns of contracting the virus, and consumers were forces to navigate unknown territories.
of shoppers were at some point fearful to shop at grocery stores in 2020.
of Americans have yet to return to their pre-COVID levels of comfort about everyday out-of-the-house activities
stores closed in the U.S. in 2020 due to global pandemic.
The existing website was frustrating customers and obstructing their ability to purchase.
Having fielded many complaints and spend enough money trying to mitigate its issues, the owner felt it was time to upgrade the website.
Thus, the owner met with two budding UX Designers to redesign his website.
Customers are ready to return to an in-person shopping experience but feel unsafe doing so due to contact with others, touching surfaces, and long lines at check out.
Increase foot traffic → Increase revenue for businesses
The team analyzed apps in the space to identify existing trends. Identifying these trends led to Brisk's ability to create product differentiations within the market
*Online survey conducted from 52 closest friends and family - data is obviously not representative and the team acknowledges its limitations
I went to local grocery stores to observe how shoppers were shopping, and interviewed a few of them (8 total).
Shoppers are scared
Shoppers are in a rush
of customers are corporate entities
of customers only buy 1 item
of customers will call and ask for help, either in finding a product or while checking out
spent per purpose (on average)
Using the insights from the research, user epics and stories were created. This helped lay out all the tasks that users should be able to accomplish and what features would be necessary to do so.
Workflows were built from the epics and user stories, laying out the core sections and flow of the app. This served as a roadmap and single source of truth for the rest of the development process.
Brisk leveraged Augmented Reality (AR) technology in its design to enhance in-store shopping navigation — Simply select an item from your shopping list while in store and begin your journey.
Customers are given the convenience of finding exactly what they want, which blends online and in-store shopping experiences and encourages them to return in the future.
Customers can now utilize their mobile devices to scan and read items found in-store.
Once scanned—customers are provided product information (product name, price, etc.) and the ability to add to cart.
Once ready to checkout, customers are no longer required to wait in line. Simply utilize the checkout system within the app to complete a seamless mobile checkout transaction.
Pay with your phone—Skip the line
Using brands like Uber as inspiration, the team set out to establish a “beyond-simple” brand philosophy.
Brisk strove to create a modern yet simple user interface that allowed for stores of all sizes to feel comfortable implementing Brisk into their shopping ecosystem.
Aligned design patterns
To ensure the app looked cohesive and professional, a great deal of time was spent aligning design patterns across the app
Narrowed scope of app
Considering the time frame scope of the project and its goals, some executive decisions had to be made about what features should or shouldn't be developed further. Some of the features excluded from the current development phase:
Built prototype for app for testing
The team conducted several usability tests with friends and families. The tests ranged from more specific A/B Tests to more general exploratory tests.
Below is a clip of how one of these tests went for me in my home.
Heavily inspired by Uber Eats
Focus is on being a 3rd party app, that is brand agnostic
Product Market fit
Conduct more thorough usability testing
Build out more key features
Speak to store owners
Explore Investment Opportunities
Collaborating remotely is TOUGH
UX principles and methods are different in practice
It's easy to bite off more than you can chew