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the Yerli

App and website redesign for a social platform to connect locals with small businesses

the Yerli

App and website redesign for a social platform to connect locals with small businesses

the Yerli

App and website redesign for a social platform to connect locals with small businesses

the Yerli

App and website redesign for a social platform to connect locals with small businesses

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What is the Yerli?

The Yerli is an app built by college students to highlight and promote local businesses.


What was Kish's role?

Kish joined the Yerli as UX Design Lead, where he conducted multiple design sprints to completely redesign the

  1. mobile app
  2. web app
  3. website
  4. overall brand
p-colour1, p-underscore, p-hover, p-sthrough, draggable, ix-avoid, ix-explosion, Webflow

What is the Yerli?

The Yerli is an app built by college students to highlight and promote local businesses.


What was Kish's role?

Kish joined the Yerli as UX Design Lead, where he conducted multiple design sprints to completely redesign the

  1. mobile app
  2. web app
  3. website
  4. overall brand

Project Duration: 

Feb 2021

-

May 2021

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Hi

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Avi B

.

CEO at the Yerli

"Kish asked the right questions, brought in fresh ideas, pushed back with insight. Most importantly, however, he always thought through the purpose of his role. By fully understanding why he was doing what he was doing, he was able to predict the next steps and come prepared with three to five suggestions on directions that could be taken going forward."

Let

'

s get into it

.

Let

'

s get into it

.

In early 2020, the world was hit hard by an infectious disease known as COVID-19.

People all aroung the world were forced into quarantine and the world was changed forever.

As a result, the retail industry took an extraordinary hit.

Sales were down due to consumer concerns of contracting the virus, and consumers were forces to navigate unknown territories.

63%

of shoppers were at some point fearful to shop at grocery stores in 2020.

(C+R Research, 2020)

80%

of Americans have yet to return to their pre-COVID levels of comfort about everyday out-of-the-house activities

(McKinsey, 2020)

+15,500

stores closed in the U.S. in 2020 due to global pandemic.

(Forbes, 2020)

The existing website was frustrating customers and obstructing their ability to purchase.

Having fielded many complaints and spend enough money trying to mitigate its issues, the owner felt it was time to upgrade the website.

Thus, the owner met with two budding UX Designers to redesign his website.

The Yerli's audience and value proposition

The Yerli as an app connects

  • small businesses who want traffic
  • locals who want to engage with local businesses

To bring these two segments together, the app focused on two distinct features

  • A directory of small businesses to help locals find these local small businesses
  • A social feed to get the community conversing and learning about the local small businesses

Great idea, but there were a few roadblocks

Great idea WITHOUT great design

The Yerli was completely built by college students, so naturally resources and experience are limited. This lead to a poorly designed app based on many assumptions, and thus the need for a designer to help clean up the UI and UX of the app. That's where Kish came in!

The Yerli's audience and value proposition

The Yerli as an app connects

  • small businesses who want traffic
  • locals who want to engage with local businesses

To bring these two segments together, the app focused on two distinct features

  • A directory of small businesses to help locals find these local small businesses
  • A social feed to get the community conversing and learning about the local small businesses

Great idea, but there were a few roadblocks

Great idea WITHOUT great design

The Yerli was completely built by college students, so naturally resources and experience are limited. This lead to a poorly designed app based on many assumptions, and thus the need for a designer to help clean up the UI and UX of the app. That's where Kish came in!

Thus Kish's objective was to

Redesign the app and website, and improve the overall UX of the platform

Quick user feedback

Kish conducted a quick survey to establish the sentiments of existing Yerli users, and to identify potential areas of improvement for the app. Responses ranged from feature Requests to general feedback

Some of the responses

Competitive Analysis

To gather some design inspiration and understand existing patterns in both the social media and the food space. Below are some of the resources collected (primarily from uxarchive)

Design Audit

In addition to hearing from users and looking at other apps, Kish took an in depth look at the existing design of the Yerli's mobile and web app, which served as starting points for the redesign.

40%

of customers are corporate entities

34%

of customers only buy 1 item

35%

of customers will call and ask for help, either in finding a product or while checking out

$300

spent per purpose (on average)

Quick user feedback

Kish conducted a quick survey to establish the sentiments of existing Yerli users, and to identify potential areas of improvement for the app. Responses ranged from feature Requests to general feedback

Some of the responses

Competitive Analysis

To gather some design inspiration and understand existing patterns in both the social media and the food space. Below are some of the resources collected (primarily from uxarchive)

Design Audit

In addition to hearing from users and looking at other apps, Kish took an in depth look at the existing design of the Yerli's mobile and web app, which served as starting points for the redesign.

Mobile app redesign + new features

Kish redesigned the mobile app screen by screen in Figma, in addition to creating new views for onboarding, and a whole new feature for projects. Below are some of the key screens

Web app redesign

To match with the new mobile app UI, Kish refreshed the Yerli's web app as well with new design system and more usable interface. See this in action at theyerli.com/explore

Marketing site

In addition to the mobile and web app redesigns, Kish also redesigned and rebuilt the Yerli's marketing website. Check out some key screens below or the full site at theyerli.com

Mobile app redesign + new features

Kish redesigned the mobile app screen by screen in Figma, in addition to creating new views for onboarding, and a whole new feature for projects. Below are some of the key screens

Web app redesign

To match with the new mobile app UI, Kish refreshed the Yerli's web app as well with new design system and more usable interface. See this in action at theyerli.com/explore

Marketing site

In addition to the mobile and web app redesigns, Kish also redesigned and rebuilt the Yerli's marketing website. Check out some key screens below or the full site at theyerli.com

Before

After

Implementation

Kish worked closely with the development teams at the Yerli to ensure the mobile app and web apps could be implemented easily. Kish built the marketing site himself in Webflow.

View the web app

Download the app

Visit marketing website

Implementation

Kish worked closely with the development teams at the Yerli to ensure the mobile app and web apps could be implemented easily. Kish built the marketing site himself in Webflow.

View the web app

Download the app

Visit marketing website