Fred lake is a retailer for everything involving stamps, embossers, and office supplies in Dallas, TX
As one of 2 UX Designers, Kish
How might we enable customers to find the right products more easily, and checkout more quickly?
By speaking to the customers, owner and employees, such as those from the help desk, customer pain points and needs were elucidated and customer reports validated. Insights below
Using recent customer data, a thorough analysis was done to begin constructing a picture of the average user. Information like purchase size, number of orders, and purpose for buying.
The above insights were translated into an empathy map to try to understand the emotional experience and needs of users.
Personas were crafted to create concise summaries of the prototypical user and their pain points
With an understanding of user’s needs and the current website’s challenges, potential features that would address these were laid out. Using an Idea Prioritization Map, the most important and feasible solutions were finalized.